Far ahead of legal and market standard in fulfilling material, energy consumption and recycling requirements Fujitsu has been developing environmentally conscious products and processes for more than 20 years. In November last year it introduced its pioneering new Green IT label, initially covering PCs and notebooks, across EMEA. In March 2009, Fujitsu extended this classification scheme to servers and now it covers the entire scope of the enterprise business in EMEA by including storage systems. The Green IT label makes it easier for buyers to separate green from less green products by providing a visible “green check” that confirms that the products are designed in line with the company’s far-reaching corporate goals on energy efficiency and sustainability. The criteria for labeling Green IT are so stringent that only few products currently meet the demanding requirements and are awarded the top accolade of three green stars. Fujitsu established these stringent guidelines as a stretch goal to achieve even higher environmental standards for future products while providing product management orientation and direction in the development phase. The RAID systems ETERNUS DX60 and DX80 as well as the tape systems ETERNUS LT20 / LT40 and LT60 are among the first wave of storage products to receive the Green IT Label and are awarded with two stars, denoting that the products are in the vanguard of today’s Green IT technology. The Green IT label reflects Fujitsu’s holistic environmental approach to consider materials, energy consumption and recycling. All Green IT labels, starting with the one star accolade, of course, recognize products that exceed current Green IT legislation and market standards. Bernd Kosch, Head of Environmental Technology at Fujitsu Technology Solutions, explains: “Fujitsu’s Green IT labeling scheme was well received by customers and by the analyst community when it was first introduced and we are now moving on into another key area of the enterprise business by extending this successful label to storage products. Fujitsu’s Green IT label provides buyers with a simple and clear way to compare and understand the energy savings, materials and recycling aspects for the IT equipment they buy. Of course, all our labeling criteria are fully transparent and published on our web-site. Our stringent environmental guidelines underscore Fujitsu’s commitment to environmental contribution and leadership in developing responsible IT-technology and -processes.”