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Arthur Goldstuck is the MD of World Wide Worx and is one of the founding members of SME Survey. Arthur brings to the SME Survey team his years of research knowledge and his exceptional analytical skills. He is the Author of ‘The Hitchhikers Guide to the Internet’ and ‘The Hitchhiker’s Guide to Going Mobile’, among more than a dozen books produced over the past two decades. Arthur’s enthusiasm and fun nature brings the driving passion behind the research component of SME Survey.
Arthur’s thoughts and feelings about SME Survey:
“SME Survey is not only a ground-breaking initiative that unearths formerly hidden understanding of the small business environment; for me it has also been a revelation in providing an understanding of just how many and how big are the obstacles in the way of small and medium enterprises in South Africa. These businesses truly are the lifeblood of the SA economy, and my involvement in SME Survey has given me a lens to examine its role more effectively than I could have imagined.
World Wide Worx is South Africa’s leading independent technology research organisation focusing on the impact of the Internet, mobile technology, telecommunications IT on business strategy, providing market intelligence and strategic analysis of industry trends and guidance in responding to those trends. World Wide Worx operates in three distinct areas of hi-tech business strategy, namely research, benchmarking (evaluation, site audits, usability, content analysis), strategy and decision support.
Contact Arthur Goldstuck
Visit www.worldwideworx.com |
Debbie Whittaker is the owner of Coolcumba Communications and one of the founding members of SME Survey. Debbie plays an important role in project strategy development and communications, including PR, marketing and advertising.
Debbie’s thoughts and feelings about SME Survey:
“It is an honour to work with such a project team and its sponsors. Being at the forefront of SME-related information and having personal relationships with SME thought-leaders who are making a difference in the local SME market is motivating and inspiring."
Coolcumba Communications is a modern communications agency that specialises in creative and strategic PR, event management, design and marketing services. Its team of professionals has more than nine years of experience in ICT and new media industries. Their areas of expertise include PR, event management, media planning and liaison, web site design and development, e-mail/ e-blast design, development and distribution, SMS marketing campaigns, corporate identity and consulting, advertising campaigns, corporate clothing and promotional items.
Contact Debbie Whittaker
Visit www.coolcumba.com
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Celeste Whitaker is the owner of Fizz Marketing Services and one of the founding members of SME Survey. Celeste manages business development and SME events. Celeste brings to the SME Survey team just over 16 years of event management experience. Fizz Marketing was established in 2000 and just like SME Survey it has grown into an organisation which offers its clients excellent service.
Celeste’s thoughts and feelings about SME Survey:
“SME Survey is a project which has developed into the largest and most respected survey amongst SMEs in South Africa. It is managed by a team of dedicated entrepreneurs who each bring a unique skill to the ongoing success of the project.”
Fizz Marketing is in the business of managing events. Whether it’s a large exhibition, an intimate conference or a specialised product launch, they will make sure that the occasion is eventful for the right reasons. Other marketing services include design, promotions and corporate gifts. They also offer the full project management services from conception phase, to planning phase, execution, review and evaluation phase.
Contact Celeste Whitaker
Visit www.fizzmarketing.co.za |
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