SME Survey (Pty) Ltd. is a company formed by Arthur Goldstuck, owner World Wide Worx, Debbie Whittaker, owner Coolcumba Communications and Celeste Whitaker, owner Fizz Marketing Services.
SME Survey has conducted extensive research into what makes SMEs (1 - 200 staff) competitive in South Africa since 2003. It is the original and largest representative survey of small, medium and micro enterprises in South Africa.
The SME research component is supported by a PR and marketing campaign, this creates SME Survey brand awareness, communicates the key findings in the form of press releases and strategically positions key partners in the local market who support SME Survey and SME growth year-on-year.
The research focus for this year:
The SA Internet economy and the factors that shape it
The effect of the digital age on economic factors such as job creation, GDP growth, etc.
How digital are SA SMEs: by region, industry, gender, age, etc.
SME Internet usage and behavioural trends
SME awareness of and use of advertising tools in general
Broadband access and mobile access
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